Focus
.jpg "Focus keyboard")
The focus is on three broad classes of problem:
- product and service innovation: user needs and requirements, optimising features and pricing, proposition development
- customer satisfaction and loyalty: issue analysis, survey design, impact modelling
- market and product forecasting: structuring the problem, clarifying assumptions, building the model, identifying key uncertainties, scenario development.
This work is mainly in B2B, telecommunications, the public sector and financial services. Customers include service providers, public bodies, equipment manufacturers, market research agencies, and other consultancies.